An Analytical Study of Readers’ Perception and Satisfaction Towards the Leading Newspapers of Nagpur Region

-- Rashmi Gupta and H V Gokhale

This study of the Indian newspaper industry attempts to identify the current satisfaction and perception of the customers with special reference to Nagpur region. The study aims to measure the satisfaction of customers towards the leading newspapers of Nagpur, namely, The Hitavada, Lokmat, Navbharat and Dainik Bhaskar. The sampling technique used is simple random sampling. A comprehensive and structured questionnaire was used to collect the data. The survey brought to light several interesting facts. Among the four newspapers, The Hitavada and Lokmat enjoy high readership as per the survey. This is so because the customers showed high satisfaction level towards these newspapers’ state coverage, supplements and sports coverage.

© 2012 IUP. All Rights Reserved.

Factors Influencing the Pre-Purchase Attitude of Consumers: A Study

-- N Anilkumar and Jelsy Joseph

Consumer attitude refers to the enduring evaluation of an object of consumption, issue, person or an act. Attitudes guide one’s thoughts, influence feelings and affect behaviors. Change in the behavioral pattern of consumers over the years has been due to several factors, and can best be described by consumer acculturation. Consumers use attitudes as a frame of reference to judge new information/objects. Ultimately, consumer attitudes which are learned and stored in memory play a crucial role in purchase decision making. A brief review of the attitude and behavior nexus conditioned by the consumer-related factors, social factors and the intervening situational factors are discussed herein, combining the Theory of Planned Behavior (TPB) and Technology Acceptance Model (TAM), based on a attitude-focused study on Microwave Oven (MWO). Consumer attitude has gained larger importance today in the modern marketing segmentation strategies, targeting and product positioning, which can be appreciated from the consumer-centric approach of all marketers today.

© 2012 IUP. All Rights Reserved.

Perception of Top Management ExecutivesTowards Importance of EI for Professional Success

-- Daljit Rai Trehan and U S S Shrivastav

Emotional Intelligence (EI) is the ability to identify our own feelings and those of others in order to motivate ourselves and manage emotions effectively in ourselves and others. Till recently, Intelligence Quotient (IQ) as a measure of excellence of capacities of the human mind, personality and technical expertise was considered essential for success in professional life. Of late, however, there is a growing realization that success takes more than these capabilities in the form of EI. Considering the present status of research on the subject, the paper presents a descriptive research to find out the importance of EI for professional success through a survey of the top management executives working in the manufacturing and services sectors, both in the government and private sector organizations in Delhi, Ghaziabad and Noida. Based on the statistical analysis of the data collected, EI was found to be important for the professional success of top management executives at 99% level of confidence for one-tailed test.

© 2012 IUP. All Rights Reserved.

Job Satisfaction Amongst Doctors

-- Ramesh Kumar Miryala and Shailaja Thangella

The purpose of the study is to explore and present the factors influencing job satisfaction amongst doctors working in various government, corporate and private hospitals. The paper examines the descriptive components that bring in job satisfaction in a much elaborate form. The data was collected from about 118 doctors working in metropolitan cities, district headquarters and rural villages. The findings of the study present the factors underlying job satisfaction, which form the source for various bodies to formulate the policies needed for sustainable and higher quality care and, ultimately, job satisfaction amongst doctors.

© 2012 IUP. All Rights Reserved.